Formula Facts

Brynn streamlines and distills each formula by focusing on the most essential and natural active, yet safe ingredients.
Lee Ufan Relatum (formerly Language, 1971)
Lee Ufan, a prominent figure in contemporary art, has played a crucial role in shaping the discourse of minimalism beyond its Western context. Born in 1936 in Korea and having spent much of his life in Japan, Lee's work embodies a unique synthesis of Eastern philosophy and minimalist aesthetics. His art, characterized by its quiet, meditative quality, invites viewers to contemplate the relationship between space, material, and perception. As a founding member of the Mono-ha movement, Lee Ufan has significantly influenced Korean and Japanese minimalism, offering a perspective that is deeply rooted in Zen Buddhism, Confucianism, and Taoism.   Korean Minimalism: An Overview Korean minimalism, often referred to as "Dansaekhwa" (monochrome painting), emerged in the 1970s as a reaction against the turbulence of Korean society and a desire to find simplicity and tranquility amidst rapid modernization. Unlike the Western minimalism of artists like Donald Judd or Frank Stella, which focused on the object’s autonomy and the purity of form, Korean minimalism was more about the process, the materiality of the medium, and the artist's physical engagement with the canvas. Dansaekhwa artists, including Park Seo-Bo, Chung Sang-Hwa, and Lee Ufan, emphasized repetition, meditative practice, and the interaction between artist and material....
François Morellet Lamentable, 2006
François Morellet (1926–2016) was a pivotal figure in the evolution of French minimalism and conceptual art, known for his rigorous yet playful exploration of geometric forms, light, and space. His art is marked by an elegant balance between precision and whimsy, combining mathematical structures with an element of chance and humor. Morellet’s works invite viewers to engage with the complex interplay of order and randomness, making him a significant contributor to the narrative of minimalism in France and beyond.   Who Was François Morellet? Born in Cholet, France, Morellet initially pursued a conventional career path, managing his family's toy factory, while practicing art on the side. He was largely self-taught, but his fascination with geometry, patterns, and the principles of abstraction quickly drew him into the avant-garde circles of post-war Europe. Morellet was a founding member of the Groupe de Recherche d’Art Visuel (GRAV), a collective of artists who sought to demystify art and make it more interactive and accessible. Morellet’s work spans a variety of mediums, including painting, sculpture, and installation. He often employed geometric forms, grids, and mathematical systems to construct his pieces, while also incorporating light and movement to create dynamic, immersive environments. His use of neon...
Daniel Buren : French minimalism
 Daniel Buren, a seminal figure in contemporary art, has carved out a unique niche with his use of stripes, transforming the perception of spaces and challenging the very essence of art itself. Often associated with French Minimalism and Conceptual Art, Buren's work transcends conventional definitions, embracing a radical approach that intertwines art, architecture, and the public sphere.   Who is Daniel Buren? Born in 1938 in Boulogne-Billancourt, France, Daniel Buren's career began in the 1960s, during a period of profound experimentation and innovation in art. He initially trained as a painter but soon moved away from traditional painting to explore the boundaries of what constitutes art. His work is characterized by the use of repeated vertical stripes, exactly 8.7 cm wide, which he refers to as his "visual tool." These stripes are not just a stylistic choice but a conceptual device that Buren uses to engage with the context in which his works are placed. Buren's stripes appear on canvases, walls, banners, buildings, and even as part of larger architectural environments. His work often challenges the boundaries between art and its surroundings, questioning where the art ends and the world begins. This approach aligns him with Minimalism’s reduction of...

Our promise

At the core of our skincare allure is the careful selection of "clean" ingredients. Each element, chosen with precision and free from harmful chemicals, parabens, and unnecessary additives, reflects our commitment to top-notch quality. We believe in the power of nature for effective skincare. Our dedication to clean beauty is all about sophistication without the fuss. Packed with high-performance ingredients, our products find that sweet spot – enhancing your beauty without any extra drama. Dive into the world of skincare excellence, where every piece plays a role in your skin's health and glow. Our products embody safety, purity, and real benefits, inviting you to enjoy top-notch skincare without the unnecessary extras.

Our actives

Cleopatra, the representative beauty of the West, bathed in donkey milk and used green grapes and honey for her facial mask.

The beauty secret of the east begins with exquisite ingredients sourced from nature. For those who have only known ginseng until now, Brynn unveils the secret of Eastern beauty ingredients one by one. It is the heritage that has drawn the beauty history of Korea, China, Japan, and Southeast Asia for thousands of years. 

Stimmed, slow cooking, fermenting… and more
Eastern ingredients are not used in their raw form. Similar to how a Michelin 3-star chef crafts a masterpiece, each ingredient is meticulously processed to create a finished dish. Brynn brings you the culmination of this process using traditional Asian techniques, carefully preserving the original energy of each ingredient to offer you a truly unique experience.

Our blacklist

We meticulously curate our skincare formulations with a dedicated "black list" of ingredients, driven by our commitment to prioritise both skin health and environmental sustainability. This stringent list excludes substances known to be potentially harmful to the skin, causing sensitivities or environmental damage. By adhering to this black list, we aim to deliver products that not only enhance skin well-being but also minimise our ecological footprint. Our focus on conscious formulations reflects our dedication to providing a safe, effective, and environmentally responsible skincare experience for our users.
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE