Formula Facts
Brynn streamlines and distills each formula by focusing on the most essential and natural active, yet safe ingredients.
Korean skincare continues to lead the global beauty industry in 2024, with its focus on innovation, natural ingredients, and effective skin health solutions. The trends of September 2024 reflect a growing demand for eco-conscious beauty products, advanced biotech formulations, and simplified routines that still pack a punch. Here’s a look at the most popular Korean skincare products and trends right now. 1. Skinimalism: Fewer Products, More Potent Ingredients In 2024, skinimalism is one of the most significant trends, pushing back against the multi-step routines of the past. Consumers are now gravitating toward simplified routines with high-performance, multi-functional products that save time and money without sacrificing skin health. Try this brand : BrynnThis brand, Brynn is a Korean Skincare brand but firstly launched in France. Brynn is following French minimalism. The products of Brynn, which double as active ingredients, are enriched with natural extracts and patented innovation, offering intense hydration and antioxidant protection. It simplifies your routine by combining all skin benefits into one step. 2. SPF Innovation: Lightweight, Reef-Safe Formulations Sunscreen remains a non-negotiable in 2024, but the focus has shifted to lightweight, reef-safe formulas that offer comprehensive sun protection. K-beauty brands have created sunscreens that not only shield the...
Our promise
At the core of our skincare allure is the careful selection of "clean" ingredients. Each element, chosen with precision and free from harmful chemicals, parabens, and unnecessary additives, reflects our commitment to top-notch quality. We believe in the power of nature for effective skincare. Our dedication to clean beauty is all about sophistication without the fuss. Packed with high-performance ingredients, our products find that sweet spot – enhancing your beauty without any extra drama. Dive into the world of skincare excellence, where every piece plays a role in your skin's health and glow. Our products embody safety, purity, and real benefits, inviting you to enjoy top-notch skincare without the unnecessary extras.
Our actives
Cleopatra, the representative beauty of the West, bathed in donkey milk and used green grapes and honey for her facial mask.
The beauty secret of the east begins with exquisite ingredients sourced from nature. For those who have only known ginseng until now, Brynn unveils the secret of Eastern beauty ingredients one by one. It is the heritage that has drawn the beauty history of Korea, China, Japan, and Southeast Asia for thousands of years.
Stimmed, slow cooking, fermenting… and more
Eastern ingredients are not used in their raw form. Similar to how a Michelin 3-star chef crafts a masterpiece, each ingredient is meticulously processed to create a finished dish. Brynn brings you the culmination of this process using traditional Asian techniques, carefully preserving the original energy of each ingredient to offer you a truly unique experience.
Our blacklist
We meticulously curate our skincare formulations with a dedicated "black list" of ingredients, driven by our commitment to prioritise both skin health and environmental sustainability. This stringent list excludes substances known to be potentially harmful to the skin, causing sensitivities or environmental damage. By adhering to this black list, we aim to deliver products that not only enhance skin well-being but also minimise our ecological footprint. Our focus on conscious formulations reflects our dedication to providing a safe, effective, and environmentally responsible skincare experience for our users.
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE