Formula Facts
Brynn streamlines and distills each formula by focusing on the most essential and natural active, yet safe ingredients.

In recent years, skincare has increasingly focused on natural ingredients, and one exciting trend is the use of naturally colored skincare ingredients. These vibrant, plant-derived ingredients not only look beautiful but are also rich in beneficial compounds like antioxidants, vitamins, and minerals. Let’s dive into some of the most popular naturally colored skincare ingredients, exploring their origins, benefits, and why they’re becoming essential components of a healthy skincare routine. 1. Guaiazulene (Deep Blue) Benefits: Soothing, anti-inflammatory, and healing. Key Compounds: Azulene. How It Helps: Guaiazulene, a blue pigment derived from guaiac wood and chamomile, is renowned for its calming and soothing properties. Often used in products designed for sensitive or irritated skin, guaiazulene helps to reduce redness and inflammation while promoting healing. Its rich blue color is not just aesthetically pleasing; it also signals its therapeutic benefits, making it a great addition to creams and masks aimed at soothing inflamed or stressed skin. Reference : Brynn’s Blue Lotus Elixir 2. Turmeric (Golden Yellow) Benefits: Anti-inflammatory, brightening, and acne-fighting. Key Compounds: Curcumin, antioxidants. How It Helps: Turmeric has been used for centuries in Ayurvedic medicine for its powerful anti-inflammatory and brightening properties. Curcumin, its active compound, can help reduce the...

In 2024, the beauty and skincare world is buzzing with innovation. As consumers become more informed and demand cleaner, more effective products, the industry has responded with cutting-edge ingredients that are transforming the way we care for our skin. From nature-inspired actives to high-tech compounds, here are the rising skincare ingredients that are set to dominate this year. 1. Ectoin: The Cellular Protector Ectoin is a natural amino acid derivative originally discovered in extremophilic microorganisms that thrive in harsh environments. In skincare, ectoin acts as a powerful protector against environmental stressors such as UV radiation, pollution, and extreme temperatures. It helps stabilize cell membranes, reduce inflammation, and enhance the skin’s natural resilience. This makes ectoin an excellent ingredient for maintaining healthy skin in today's polluted urban environments. Try this : Brynn’s Green Plum Eye Illuminator contains 1% of Ectoin to enhance skin barrier repair. 2. Peptides: The Collagen Boosters Peptides continue to gain traction as a must-have anti-aging ingredient, but 2024 brings even more advanced peptide formulations to the market. Peptides are short chains of amino acids that signal the skin to produce more collagen, a protein that keeps skin firm, plump, and youthful. As our collagen production naturally...

Introduction Retinol is widely celebrated for its powerful anti-aging and skin-renewing benefits. However, for some, particularly those with sensitive skin, it can cause unwanted irritation. Fortunately, there are gentler alternatives that offer similar benefits without the harsh side effects. In this article, we explore the best retinol alternatives for sensitive skin, so you can enjoy smoother, more youthful skin without the discomfort. Why Some People Avoid Retinol Retinol, a form of Vitamin A, is renowned for its ability to speed up cell turnover, reduce fine lines, and treat acne. However, it can lead to side effects such as dryness, peeling, and increased sensitivity to sunlight, which makes it unsuitable for some skin types. For these individuals, there are gentler options that provide similar anti-aging, skin-smoothing, and acne-fighting benefits. Top Retinol Alternatives for Sensitive Skin 1. Bakuchiol: The Plant-Based Retinol Alternative Bakuchiol is derived from the Psoralea corylifolia plant and is one of the most popular retinol alternatives. It mimics retinol’s benefits, including reducing fine lines, wrinkles, and hyperpigmentation, without causing irritation. Why it works: Bakuchiol stimulates collagen production and promotes cell turnover, much like retinol, but it’s gentler on the skin and has anti-inflammatory properties, making it ideal for sensitive...
Our promise
At the core of our skincare allure is the careful selection of "clean" ingredients. Each element, chosen with precision and free from harmful chemicals, parabens, and unnecessary additives, reflects our commitment to top-notch quality. We believe in the power of nature for effective skincare. Our dedication to clean beauty is all about sophistication without the fuss. Packed with high-performance ingredients, our products find that sweet spot – enhancing your beauty without any extra drama. Dive into the world of skincare excellence, where every piece plays a role in your skin's health and glow. Our products embody safety, purity, and real benefits, inviting you to enjoy top-notch skincare without the unnecessary extras.
Our actives
Cleopatra, the representative beauty of the West, bathed in donkey milk and used green grapes and honey for her facial mask.
The beauty secret of the east begins with exquisite ingredients sourced from nature. For those who have only known ginseng until now, Brynn unveils the secret of Eastern beauty ingredients one by one. It is the heritage that has drawn the beauty history of Korea, China, Japan, and Southeast Asia for thousands of years.
Stimmed, slow cooking, fermenting… and more
Eastern ingredients are not used in their raw form. Similar to how a Michelin 3-star chef crafts a masterpiece, each ingredient is meticulously processed to create a finished dish. Brynn brings you the culmination of this process using traditional Asian techniques, carefully preserving the original energy of each ingredient to offer you a truly unique experience.
Our blacklist
We meticulously curate our skincare formulations with a dedicated "black list" of ingredients, driven by our commitment to prioritise both skin health and environmental sustainability. This stringent list excludes substances known to be potentially harmful to the skin, causing sensitivities or environmental damage. By adhering to this black list, we aim to deliver products that not only enhance skin well-being but also minimise our ecological footprint. Our focus on conscious formulations reflects our dedication to providing a safe, effective, and environmentally responsible skincare experience for our users.
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE
VEGAN
CRUELTY-FREE
REEF-SAFE
100% RECYCLABLE